Digital Advertising

Summary:

During my time as Senior Designer at Triad, I collaborated with cross-functional teams to understand campaign requirements, meet tight deadlines and successfully execute digital strategies across multiple platforms and deliver high-impact campaigns on Walmart.com for esteemed brands such as Google, Intel, Samsung, Microsoft, HP, LEGO, Hasbro, Nintendo, Levi’s, Fruit of the Loom, and many others.

During this time, Walmart was focused on showcasing products in a realistic setting, so I was responsible for superimposing product shots into real-life scenarios. If the advertisement was for a TV, they wanted to show it being watched. If it was a toy they were advertising, they wanted to show it being played with. I extracted all products and superimposed them into a realistic environment, adding shadows and visual depth to make them look like they were actually photographed in someone’s home or office rather than a studio.

** All of the products in the display ads featured below were shot on an isolated white background.

Skills Utilized: