Program Logo for Gulf Coast Dancenter

Objective: Create a logo that communicated the theme of a new show, Kinetic: Energy by virtue of being in motion. The logo would be the centerpiece of all promotional materials and advertising.

Summary: The studio owner approached me and asked me to help her create a brand for a new show she was premiering. The shows focus was bodies in motion. She shared imagery of dancers in positions that she felt represented kinetic energy. After viewing several I came across one in particular that caught my attention. The dancer was actually forming the letter K with her body. That sparked an idea and got my creative juices flowing. I used the photo to create an illustration of the dancer that became the K in the Kinetic logo. I used a fluid, brush-like font that seemed to move with the dancer for the remaining letters.

Software: Adobe Illustrator