RSA Trade Show Booth for ThreatTrack Security

Objective: Draw attention to the company’s security suite of products, generate buzz about the booth, and increase foot traffic to the booth by drawing attention in a fun and engaging way.

Summary: This creative campaign was designed to play off a familiar pop culture phenomenon to draw attention to the product’s security suite and connect with trade show attendees in a fun and creative way. Deliverables included all graphics for the trade show booth, including a custom repeating stonework and wood pattern that was used to make the signage look realistic, custom banners, house flags and iconography, print materials and collateral, brochures, pins, an interactive digital game, t-shirts and signage.

Software: Adobe Illustrator • Adobe Photoshop • Adobe InDesign