VIPRE UI / UX Design and Creative Management.
VIPRE develops cybersecurity products focused on endpoint and email security along with advanced threat intelligence applications.
Key Accomplishments:
Redesigned the VIPRE brand and established guidelines and design systems to build brand awareness across all products.
Designed user-friendly interfaces, mobile apps and engaging print materials across multiple digital channels.
Art directed video shoot for HSN today special.
Summary:
As Creative Manager for VIPRE, I was responsible for overseeing and managing the VIPRE brand. I redesigned the logo, created the brand book and accompanying style guides and identity systems, including usage guides, personality and tone, and brand imagery for marketing communications. I also oversaw the design and development of VIPRE.com, I created the landing pages for promos and holiday specials, I designed the product packaging for the company’s suite of products, art directed a video for the HSN Today Special and various other photo shoots, designed and oversaw production of banner ads and social media advertising, and redesigned all associated brand materials including sales and data sheets, trade show graphics and give aways, billboards, and signage.
Software:
Adobe Illustrator • Adobe Photoshop • Adobe InDesign • Dreamweaver • Balsamiq
Creative Direction
Multimedia Design
Digital Illustration
Development
Brand Management
Color Theory
Typography
Team Management
VIPRE Logo, before and after.
I redesigned the VIPRE logo to be more clean and modern while still keeping the integrity of the original logo and communicating security and protection.
Style Guide
To ensure brand consistency and integrity, I design the VIPRE Mini, a style guide for using and applying the new brand elements. The mini was later expanded to a comprehensive brand style guide that covered usage, rules and examples for all materials and brand applications.
Website
I provided photography and oversaw the production and development of the redesigned VIPRE.com.
Project: Info Graphic
Objective: to create an Info graphic that illustrates VIPRE stacks up to the competition.
Summary: In the antivirus space, product ranking is very important. VIPRE had just been awarded the Top Rated badge by AV Comparatives, a 100% Catch Rate, Zero False positives certification from VB 100, and an AV Test Top Product Badge, from the industry’s leading independent testing authorities. The trifecta. To capitalize on the publicity, I designed an info graphic using layered visuals, starting at the ground level with a cityscape and VIPRE as a rocket ship soaring through layers of clouds, showcasing accomplishments along the way as it travels up, up, up and “soars to new heights” above the competition.
Skills: Graphic Design • Digital Illustration • Color Theory • Typography
Software: Adobe Illustrator
Graphic Design
Color Theory
Typography
VIPRE Display Ads
Objective: Redesign the company’s antivirus packaging to have a fresh, updated, more modern look to better market to consumers.
Summary: It was previously assumed that our primary target in the consumer space was men, so the product packaging was very masculine and sterile. But after viewing market research, we found that a large percentage of women were actually responsible for choosing which antivirus software would protect their family’s home offices. In an attempt to increase sales and better target female consumers, I designed a new packaging theme that took a softer approach to graphics to humanize the brand and better resonate with female consumers.
Software: Adobe Illustrator • Adobe Photoshop • Adobe InDesign
Graphic Design
Digital Illustration
Color Theory
Typography
VIPRE Mobile App
I designed the VIPRE Mobile app to be easy-to-use, clean, simple and modern.
VIPRE Signage, trade show booths and video shoot for HSN Today Special.
VIPRE Security Group, a brand of Ziff Davis, is a privately held cybersecurity company headquartered in New York. VIPRE develops cybersecurity products focused on endpoint and email security along with advanced threat intelligence applications.